The Hightouch Blog - All

Jul 16

AI Decisioning in QSR

How QSR marketing teams are using AI agents to drive profitable growth.

Jul 15

Salesforce or Adobe? You don’t have to choose

The best way to be a Salesforce AND Adobe shop is to be a data warehouse shop!

Jul 9

Email is broken, but fixable

Email's current state has lost some of its luster, but cloud warehouses and AI may help it return to its former glory.

Jul 1

What is a Recommendation System? The Invisible Force Behind Netflix, Amazon, and Spotify

AI recommendation systems turn static suggestions into dynamic, 1:1 experiences. By learning from each customer’s behavior and context, they help marketers deliver the right product to the right person, boosting engagement and revenue at scale.

Jun 30

Hightouch launches Adaptive Identity Resolution

Take action on complete customer data with the best of both probabilistic and deterministic identity matching.

Jun 30

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Jun 30

Why you should complement digital analytics with better identity resolution

Learn how improved identity resolution can help digital analytics products and customer journeys.

Jun 23

Get more out of your Adobe products by using Hightouch

Learn how Hightouch makes Adobe products even more valuable.

Jun 23

How Hightouch improves Adobe Campaign

Leverage all customer data to maximize messaging campaigns.

Jun 23

How Hightouch improves Adobe Marketo

Bring the power of the data warehouse to Marketo. Power more impactful personalized marketing while saving your data team time.

Jun 23

How Hightouch improves Adobe Target

Turbocharge your use of Adobe Target by adding more data and richer audiences from your data warehouse.

Jun 23

How Hightouch improves Adobe Analytics and Customer Journey Analytics (CJA)

Learn how you can use Hightouch to improve your use of Adobe Analytics.

Jun 23

How Hightouch improves Adobe Experience Platform (AEP)

Efficiently move data from your warehouse to Adobe’s Experience Platform (AEP).

Jun 23

Hightouch joins the MACH Alliance

The Composable CDP has joined forces with the leading group advocating for an interoperable future.

Jun 17

AI Decisioning in Retail

Learn how leading retail marketing teams leverage AI Decisioning to drive profitable growth.

Jun 16

Is this the best we can do when it comes to personalization?

How well is your organization using customer data to personalize experiences?

Jun 16

The Customer Engagement Book: An Interview with Alec Haase

Alec Haase, our GM of AI Decisioning at Hightouch, is a contributor to The Customer Engagement Book: Adapt or Die, which just launched today. Here’s an interview with Alec and our partners at MoEngage

Jun 12

Introducing same-session personalization powered by complete customer data

Stop choosing between being fast and being smart. The Composable CDP enables you to be both.

Jun 12

How Hightouch brings complete customer history from the data warehouse to real-time marketing

How we built an enterprise-scale streaming audience engine that brings complete customer data to same-session personalization

Jun 11

What is real-time personalization? The reason your messages miss when they matter most

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization powered by tools like Hightouch lets you react instantly with the right message while your customer is still engaged and ready to act.

Jun 3

What is an AI Customer Journey? The Answer to Stagnant Flows and Personalization Fatigue

Static journeys can’t keep up with dynamic customers. AI-powered customer journeys use customer behavior and intent to automatically adapt every decision at scale. It’s personalization that learns and improves with every interaction.

May 20

The strategy behind Netflix’s winback machine

We collected 30 winback emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.

May 19

What is Next Best Action? How Leading Lifecycle Teams are Increasing LTV

Personalize every journey with next best actions that drive growth and retention.

May 15

Predict the future with Hightouch Journey Simulations

Use historical data to preview how customers will progress through your journeys

May 15

Make Databricks your CDP with Data Intelligence for Marketing

Combine the scale, flexibility, and AI from Databricks with the ease of use and power of a CDP.

May 5

AI Customer Retention: How Artificial Intelligence Transforms Loyalty Strategy

AI takes retention from reactive to proactive. By anticipating churn and tailoring each interaction as it happens, it helps brands keep more customers, longer—with less manual work.

Apr 29

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

Apr 28

The AI prompt that cuts lifecycle copy time by 90%

Turn one campaign brief or idea into hundreds of personalized, channel-native variants with this simple AI workflow.

Apr 23

AI agents just made it 7x faster to implement Composable CDPs

A leader at Mammoth Growth shares how AI agents are making the data warehouse and Composable CDPs easier than ever to implement.

Apr 16

GenAI will give us near-infinite content. What happens next?

AI content creation won’t solve all your marketing problems

Apr 9

How AI helped us skip the HTML headache

You don’t need a dev team to ship great emails. At Hightouch, we use AI to turn email designs into fully deployable HTML in minutes. And now, so can you.

Apr 8

The evolution of marketing personalization

A look at how marketing personalization has changed over the years and where it’s headed.

Apr 7

What is Agentic Automation? And how is it transforming lifecycle marketing

Agentic automation replaces static workflows with AI agents that plan, learn, and act in real time. It delivers 1:1 personalization at scale, optimizes every message, and frees marketers to focus on strategy, not execution.